SEO for Small Business: Boost Your Visibility

You are welcome to our guide on SEO for small businesses. In today’s digital age, possessing a strong online presence is crucial for achievement. Small companies, particularly, can greatly take advantage of implementing effective SEO strategies to boost their visibility and reach their target audience. By optimizing their websites and content, small companies can enhance their search engine rankings, drive organic traffic, and ultimately increase their subscriber base.

In the following paragraphs, we are going to explore the significance of best SEO services for small business and just how it can be a game-changer for online visibility. We shall discuss the impact of SEO, the difference between small business SEO and local SEO, and why it matters. We shall provide practical tips and techniques to help small companies maximize their SEO efforts and stay ahead of the competition.

Key Takeaways:

• Implementing SEO strategies can significantly boost the online visibility of small companies.
• Small business SEO differs from local SEO, with unique considerations and approaches.
• SEO is really a long term investment that will generate organic traffic and attract the correct audience.
• Creating compelling and localized content articles are crucial for engaging with all the local audience.
• Maximizing SERP visibility, building brand awareness, and leveraging reviews are necessary SEO tactics.

Understanding the Impact of SEO on Small Companies

Within this section, we will explore the thought of Small Business SEO and explore its influence on small organizations. SEO, which stands for Search Engine Optimization, plays a crucial role in improving online visibility and driving organic traffic to websites. By implementing effective SEO strategies, small organizations can boost their online presence and stand above your competition.

What exactly is Small Business SEO?

Small Business SEO refers back to the optimization techniques specifically tailored for small businesses to improve their visibility on search engines like google like Google. It involves optimizing various elements of a website, such as content, keywords, meta tags, and backlinks, to position higher in search engine results pages (SERPs) and attract relevant organic traffic.

The Real Difference Between Small Business SEO and Local SEO

While Small Business SEO focuses on improving the online presence of small companies generally speaking, Local SEO is much more geographically targeted. Local SEO aims to optimize a business’s online visibility for local searches, helping them reach potential prospects within their specific location. While both Small Business SEO and Local SEO share common optimization techniques, Local SEO puts more focus on factors like Google My Business profiles, local keywords, and directory listings.

Why SEO is really a Game-Changer for Small Businesses

SEO has developed into a game-changer for small organizations, providing them with an inexpensive and effective way to compete with larger businesses within the digital landscape. Below are a few key reasons why SEO is crucial for small companies:

1. Increased Online Visibility: By implementing SEO strategies, small companies can improve their rankings on SERPs, driving more organic visitors to their websites and increasing their online visibility.
2. Targeted Audience: SEO allows small organizations to target specific keywords and optimize their website to bring in the best audience. It will help in driving relevant traffic that is certainly very likely to convert into customers.
3. Inexpensive Marketing: In comparison to traditional marketing methods, SEO provides a cost-effective method for small companies to promote their products and services to some wider audience.
4. Long-term Growth: SEO is a long term investment that can yield continuous outcomes for small companies. By consistently improving their SEO efforts, small companies can maintain and grow their online visibility, ultimately causing sustained growth.

Overall, Small Business SEO has the potential to be a game-changer for small businesses, providing all of them with increased visibility, targeted audience reach, and price-effective marketing opportunities. By embracing SEO strategies, small companies can obtain a competitive edge and thrive in the digital landscape.

Significance of Google Business Profile for Local Visibility

In today’s digital era, having a strong online presence is essential for small businesses trying to thrive. One powerful tool that will significantly enhance a small business’s local visibility is actually a Google Business Profile.

A Google Business Profile is a free listing that appears when individuals hunt for companies on Google or Google Maps. It offers essential information regarding your business such as address, phone number, website, business hours, and customer reviews.

Optimizing your Google Business Profile may have a significant impact on attracting local customers. When individuals hunt for services or products in their area, owning an optimized and updated profile increases the chances of your business being featured prominently within the local search engine rankings. This heightened visibility can drive traffic to your site and ultimately increase conversions and sales.

Additionally, a Google Business Profile allows you to showcase your business within a visually appealing way. You could add photos, videos, and post updates to engage with prospective customers and give them a more immersive experience.

Furthermore, customer reviews and ratings play a crucial role in customer decision-making. An optimized Google Business Profile enables customers to leave reviews and ratings, building social proof and credibility for your business. Positive reviews and high ratings can get more customers and differentiate your business from competitors.

To conclude, creating and optimizing a Google Business Profile is vital for small organizations trying to increase their local visibility. By taking advantage of this free and powerful tool, small organizations can improve their online presence, attract more local customers, and ultimately grow their business.

Strategic Keyword Research for Targeted Outreach

To be able to increase the visibility of small companies online, strategic niche research plays an important role. By identifying relevant keywords, organizations can produce targeted outreach campaigns that attract the right audience and drive organic visitors to their websites.

The whole process of strategic market and keyword research involves:

1. Understanding your target audience: Conduct market research and develop buyer personas to achieve insights to the preferences, needs, and pain points of your prospective customers.
2. Identifying industry-specific and location-specific keywords: Use niche research tools to find keywords which are related to your business and location. These can include long-tail keywords, location-based keywords, and industry-specific terms.
3. Competitor analysis: Analyze the keywords that your competitors are targeting and identify gaps or opportunities that can help you stand out in the search results.
4. Relevance and look volume: Prioritize keywords that have a superior search volume and therefore are related to your business. This can ensure that you attract qualified traffic to your website.

After you have identified the relevant keywords, it is possible to incorporate them into your website content, together with your headings, meta tags, page titles, and within the body of your text. By optimizing your site content using these targeted keywords, you increase the likelihood of ranking higher in search engine results, making your business more visible to prospective customers.

Benefits of Strategic Niche Research for Small Companies
Higher search engine rankings
Increase in organic traffic
Attracting highly relevant leads
Improved conversions
Enhanced online visibility and brand recognition

Creating Compelling and Localized Content

One of the important aspects in attracting and engaging the local audience is creating compelling and localized content. This is crucial for business plan for SEO company trying to create a strong online presence and interact with their target market. By centering on topics that resonate along with your local audience and incorporating local events and activities into your content, it is possible to effectively grab their attention and make a loyal following.

Identifying Topics That Resonate together with your Local Audience

To produce compelling content that resonates with your local audience, it’s important to understand their needs, interests, and preferences. Spend some time to research and identify topics which can be relevant to your potential audience. Consider conducting surveys or interviews with your existing customers to achieve understanding of their concerns, questions, and parts of interest. This will help you tailor your site content to fulfill their expectations and offer valuable information that they find valuable and fascinating.

Furthermore, staying up-to-date with local news, trends, and events can also help you identify topics that resonate along with your local audience. By including timely and relevant information to your content, you are able to position yourself being a trusted source of information and establish your business as being a go-to authority inside your geographic area.

Incorporating Local Events and Activities to your Content

Local events and activities play a substantial role in shaping the material of a community. By integrating these events to your content, you could make a sense of connection and relevance with your local audience. Consider writing blog posts, creating videos, or sharing social media marketing updates that highlight upcoming local events and activities. This will not merely demonstrate your involvement locally but in addition provide valuable information and entertainment for the audience.

Additionally, consider partnering with local companies, organizations, or influencers to co-create content that showcases local events and activities. This collaboration will help expand your reach and further strengthen your relationship with the neighborhood audience. It’s a win-win situation, when you provide valuable content in your audience while also supporting and promoting local companies and initiatives.

Examples of Incorporating Local Events and Activities into Content Creation

Content Type	Example
Blog Post	“Top 10 Local Events to go This Summer”
Video	“Exploring Local Festivals: Strategies for the most effective Food and Fun”
Social Media Marketing Post	“Join us this weekend at the XYZ Farmers Marketplace for fresh produce and local artisans. #SupportLocal”

By creating compelling and localized content that addresses the interests and concerns of your local audience while incorporating local events and activities, you are able to create a strong connection and foster engagement. This will assist your small business stick out and build a loyal subscriber base in your neighborhood.

Maximizing SERP Visibility Through Effective SEO Tactics

To be able to boost their online visibility and reach a more substantial audience, small companies must implement effective SEO tactics that will maximize their presence on Search Engine Results Pages (SERPs). This section will explore various strategies and tactics that small organizations can employ to ensure maximum visibility on search engine listings.

One main factor in maximizing SERP visibility is on-page optimization . By optimizing website elements such as title tags, meta descriptions, and headers with targeted keywords, small organizations can improve their ranking on search engine results pages. Additionally, creating high-quality and relevant content which is optimized both for users and search engines can further enhance visibility.

Another important aspect is backlink building . Building a strong network of high-quality backlinks from reputable websites cannot only drive targeted traffic to a small business’s website but in addition signal to search engines that this website is authoritative and trustworthy. This may result in improved visibility on SERPs.

In addition to on-page optimization and backlink building, small companies should think about other effective SEO tactics such as:

• Creating a user-friendly website with clear navigation and fast loading times
• Optimizing website images by reduction of file sizes and using descriptive alt text
• Utilizing social media platforms to engage with audiences and drive targeted traffic to their website
• Implementing local SEO strategies to target specific geographic locations
• Monitoring and analyzing website performance using analytics tools to identify areas for improvement

By implementing these SEO tactics and staying up-to-date using the latest industry trends, small companies can enhance their visibility on SERPs, reach their target market, and ultimately drive more organic traffic and conversions.

Table: Effective SEO Tactics for Small Businesses

Tactic	Description
On-Page Optimization	Optimizing website elements and content to boost SERP rankings
Backlink Building	Acquiring high-quality backlinks from reputable websites to enhance website authority and visibility
User-Friendly Website Design	Creating a website which is very easy to navigate, fast-loading, and responsive
Image Optimization	Reducing image file sizes and ultizing descriptive alt text for improved search visibility
Social Media Marketing Engagement	Using social media platforms to interact with audiences and drive visitors to the website
Local SEO	Implementing strategies to target specific geographic locations and attract local customers
Website Performance Monitoring	Using analytics tools to monitor and analyze website performance, identifying areas for improvement

Building Brand Awareness with SEO

In today’s digital landscape, building brand awareness is crucial for the achievements of small businesses. One effective way to achieve this is thru strategic SEO strategies. By optimizing their online presence, small businesses can establish brand authority, improve brand visibility, and attract a loyal subscriber base.

SEO plays a vital role in establishing brand authority. When small businesses consistently produce high-quality, relevant content that aligns making use of their target audience’s needs and interests, they position themselves as experts in their industry. It will help to construct trust and credibility, making customers more likely to choose their brand over competitors.

Improving brand visibility is an additional key advantage of implementing SEO strategies. By optimizing their site and content for search engine listings, small companies can improve their visibility on search engine results pages (SERPs). Which means that when potential customers look for relevant keywords or phrases, the business’s website is more prone to appear in the top search results.

By appearing within the top search engine results, small businesses can attract organic traffic, generate leads, and improve their chances of converting visitors into customers. This increased visibility also helps to amplify brand awareness, as increasing numbers of people are subjected to the business’s name and offerings.

Additionally, SEO can help small companies attract a loyal customer base. When companies consistently deliver valuable content and offer a seamless user experience, they create positive associations using their brand. This enhances customer care and encourages repeat business and word-of-mouth referrals.

Benefits associated with Building Brand Awareness with SEO
Establishes brand authority
Improves brand visibility
Attracts a loyal client base

Tailoring Your SEO Strategy for the Niche

On the planet of SEO, one size does not fit all. It is crucial for small businesses to tailor their SEO techniques to their respective niches to accomplish optimal results. By customizing SEO approaches based on industry-specific needs, small companies can effectively boost their online visibility and remain ahead of the competition.

Customizing SEO Approaches for a number of Small Business Types

Each small business type features its own unique requirements and target audience. Customizing SEO approaches involves understanding the specific needs in the business and tailoring strategies accordingly. As an example, a store may focus on local SEO and optimizing product listings, while services-based business may prioritize content marketing and customer reviews.

By conducting thorough research and analysis of the target market, small organizations can uncover the most efficient SEO tactics that resonate using their niche audience. This can include identifying relevant keywords, optimizing website content, and implementing on-page and off-page optimization techniques.

Analyzing Competitors to enhance Your SEO Game

One in the key steps in tailoring an SEO strategy for the niche is analyzing competitors. By studying the SEO tactics and strategies utilized by competitors in the same industry, small businesses can gain valuable insights and identify areas for improvement.

Competitor analysis helps small companies understand the keywords, content, and backlink profiles which are driving their competitors’ success. This information may then be utilized to refine and enhance their own SEO efforts. By learning from competitors’ successes and failures, small organizations can optimize their SEO strategies and acquire a edge against your competitors within the digital landscape.

Leveraging Reviews and Social Proof in SEO

In today’s digital landscape, online reviews and social proof play a crucial role in the success of small organizations. Search engines like google like Google consider customer reviews and social engagement as vital ranking factors. By leveraging reviews and social proof effectively, small organizations can significantly improve their SEO performance and boost their visibility online.

The Impact of Positive Reviews on Search Rankings

Positive reviews work as a powerful type of social proof that will influence prospective customers and check engines. Each time a small business features a high level of positive reviews, it signals to look engines the business is trusted and reputable. Consequently, search engines may reward the business with higher search rankings, ultimately causing increased visibility and organic traffic.

Generating and Showcasing Social Proof

Small businesses can actively generate and showcase social proof to improve their SEO efforts. Below are a few strategies:

1. Encourage satisfied customers to depart reviews: Small organizations can ask happy customers to depart reviews on platforms like Google My Business, Yelp, or industry-specific review sites. These reviews can enhance credibility and have more customers.
2. Respond to reviews: Engaging with customer reviews demonstrates that the business values customer feedback and cares about customer satisfaction. Responding promptly and professionally could have a positive effect on search rankings and customer perception.
3. Showcase testimonials and endorsements: Small businesses can feature customer testimonials and endorsements on their site or social networking platforms. These testimonials serve as social proof and may build trust.
4. Monitor and manage online reputation: Regularly monitoring and addressing negative reviews or comments is vital. Promptly resolving issues can help mitigate any potential negative influence on search rankings and brand reputation.

Final Thoughts

Leveraging reviews and social proof is a vital element of an effective SEO strategy for small organizations. By harnessing the strength of positive reviews and effectively showcasing social proof, small companies can grow their online visibility, have more customers, and ultimately drive business growth.

Localizing Your SEO Efforts with Geo-targeted Keywords

Understanding the effectiveness of Local Keywords

To be able to maximize your small business’s online visibility, it’s essential to understand the effectiveness of local keywords. Local keywords are search terms which are specific to particular geographic location, enabling you to target potential prospects in your town. By including these keywords to your website content, you can increase the chances of you appearing in local search results and attracting relevant traffic.

When selecting local keywords, it’s important to consider the unique characteristics of your own audience as well as your local market. This will help you choose keywords that resonate together with your potential customers and align making use of their search intent. By understanding the specific terms and phrases that your local audience uses while searching for products or services like yours, you are able to optimize your site content to satisfy their needs and boost your website’s visibility in local search engine results.

Integrating Local Keywords in your Website’s Metadata

Integrating local keywords in your website’s metadata is an excellent approach to signal to browse engines that the business is relevant to local searches. Metadata refers to the information which is baked into the code of the web pages and it is not visible to visitors. By optimizing your metadata with local keywords, it is possible to provide search engines with valuable information about your business’s location and improve the chances of you appearing in local search engine results.

For instance, you can contribute local keywords within your page titles, meta descriptions, and image alt tags. It will help search engines be aware of the context of your own content and connect it to relevant local searches. When creating your metadata, make sure you include compelling and relevant information that entices users to simply click your site in search results.

In addition to metadata, it’s important to incorporate local keywords naturally throughout your website’s content. This can include your page headings, body text, and image captions. By weaving local keywords seamlessly in your content, you are able to improve your website’s relevance for local searches and increase your chances of attracting local customers.

By localizing your SEO efforts by using geo-targeted keywords and integrating them effectively in your website’s metadata, you are able to enhance your small business’s online visibility and attract local customers who definitely are actively looking for the goods and services you offer.

Image Optimization as well as its Impact on SEO Performance

When it comes to improving SEO performance for small businesses, image optimization plays a crucial role. Optimized images not merely improve the looks of any website but in addition contribute to reduced loading times, ultimately boosting the site’s overall SEO.

Reducing Loading Times with Optimized Images

Long loading times can negatively impact user experience and search engine rankings. By optimizing images, small businesses can significantly reduce the time that it takes for webpages to load. This might lead to better user engagement and increased organic traffic.

There are several techniques for optimizing images:

• Compressing images without compromising quality: By reducing the file dimensions of images, organizations can ensure faster loading times without sacrificing looks.
• Making use of the appropriate image file format: Choosing the right file format, including JPEG or PNG, in accordance with the image content can help optimize loading speeds.
• Implementing lazy loading: This method involves loading images only when they are visible around the user’s screen, further improving page load times.

By implementing these optimization techniques, small businesses can create a better user experience and increase their website’s overall SEO performance.

Utilizing Alt Text and File Names to Boost SEO

Alt text and file names are critical elements for optimizing images and boosting SEO. Alt text provides textual descriptions of images, which not just helps search engines like google comprehend the content but also improves accessibility for visually impaired users.

When crafting alt text, you should use relevant keywords that accurately describe the photo. This permits search engine listings to associate the image with relevant search queries, improving the chances of higher rankings in image search engine results.

As well as alt text, optimizing file names is essential. When saving image files, small organizations should use descriptive file names that incorporate relevant keywords. This helps search engines like google comprehend the image’s content and enhances the overall SEO performance.

By optimizing images through alt text and file names, small companies can grow their online visibility and attract more targeted organic traffic.

Ensuring Mobile Responsiveness for User-Friendly Experiences

In today’s digital landscape, mobile items are becoming the most preferred technique for accessing the internet. Being a small business, it is vital to prioritize mobile responsiveness to provide user-friendly experiences for the audience. Furthermore it improve the overall usability of the website, it also has a direct influence on your SEO Bangkok performance.

Mobile responsiveness means the ability of the website to adapt and display properly on different screen sizes and devices. It makes sure that your website looks and operations seamlessly, whether or not it really is accessed on the computer, smartphone, or tablet.

With regards to SEO, mobile responsiveness plays a significant role in search engine rankings. Search engine listings, like Google, prioritize websites that offer a mobile-friendly experience to users. Mobile-friendly websites are more inclined to achieve greater rankings searching results, resulting in increased visibility and organic traffic.

Optimizing your site for mobile devices involves various factors. Firstly, you should make sure that your website is designed using a responsive web design framework. This allows your internet site to automatically adjust and adapt its layout depending on the unit and screen size it is being viewed on. The content, images, and overall design should be optimized to fit smaller screens without sacrificing quality or user experience.

Additionally, page loading speed is yet another crucial factor for mobile responsiveness. Mobile users expect fast-loading websites, and slow-loading pages can result in high bounce rates and minimize search rankings. Optimize your images, minimize CSS and JavaScript, and leverage caching strategies to improve loading times on mobile devices.

Usability is key on mobile devices, and this includes having easy-to-navigate menus and clickable buttons that are compatible with touchscreens. Implementing mobile-friendly features such as collapsible menus, larger buttons, and simplified forms can greatly enhance the user experience on mobile devices, ultimately causing increased engagement and conversions.

By ensuring mobile responsiveness for your small business website, you are not just catering to the evolving needs and preferences of your own audience but also enhancing your SEO performance. With a lot more users relying on mobile devices to get into information, products, and services, providing a person-friendly mobile experience is important for your success and development of your small business.

Bringing It All Together

SEO is not only a short-term fix for small organizations; it is a long term investment for sustained growth and enhanced online visibility. By implementing effective SEO strategies, small companies can increase their online presence, get more targeted prospects, and ultimately enhance their revenue.

When it comes to SEO, patience is essential. It takes time for search engines to recognize and rank websites based upon their optimization efforts. However, the long term benefits associated with SEO ensure it is an important tool for small business growth. It allows organizations to build their brand authority, connect to their audience, and stay competitive inside the digital landscape.

Key takeaways for enhancing small business visibility online include conducting thorough market and keyword research and implementing targeted outreach campaigns. By comprehending the needs and preferences of the local audience, you may create compelling and localized content that resonates together. Optimizing your website with geo-targeted keywords and ensuring mobile responsiveness will also be crucial for providing a person-friendly experience and improving search engine rankings.

Remember, SEO is not a one-time task; it requires ongoing effort and monitoring. By consistently monitoring your website’s performance, analyzing competitors, and leveraging reviews and social proof, you are able to refine your SEO strategy and remain ahead of the competition. Using a solid SEO foundation, small organizations can make use of increased visibility, organic traffic, and sustainable growth.

FAQ

Precisely what is Small Business SEO?

Small Business SEO means the process of optimizing a small business’s website and online presence to boost its visibility and rankings on search engine results pages (SERPs). It requires implementing various strategies and tactics such as niche research, on-page optimization, and backlink building to bring in more organic traffic and potential customers.

Exactly what is the distinction between Small Business SEO and native SEO?

While Small Business SEO targets enhancing the overall online visibility of a small business, Local SEO specifically targets optimizing a business’s presence in local search engine rankings. Local SEO emphasizes geo-targeted keywords, optimizing a Google Business Profile, and leveraging local directories to attract customers inside a specific geographical area.

Why is SEO a game-changer for small companies?

SEO is really a game-changer for small companies since it levels the playing field and enables them to contend with bigger brands. By implementing effective SEO strategies, small organizations can improve their visibility, attract targeted organic traffic, and make brand authority within their industry. This may lead to higher online traffic, better lead generation, and ultimately, increased sales and revenue.

What exactly is the significance of using a Google Business Profile for small organizations?

Possessing a Google Business Profile is vital for small businesses since it enhances their local visibility and credibility online. A Google Business Profile provides essential information such as business hours, contact details, and customer reviews. Optimizing this profile makes sure that small businesses can be found in local search engine rankings and make a positive impression on potential prospects.

How can strategic keyword research benefit small organizations?

Strategic keyword research helps small organizations identify by far the most relevant and valuable keywords for his or her industry, target market, and business goals. By utilizing these keywords within their website content, blog posts, as well as other digital marketing efforts, small companies can attract more organic traffic, improve their search engine rankings, and increase their odds of converting visitors into customers.

How can small companies create compelling and localized content?

Small companies can make compelling and localized content by identifying topics that resonate using their local audience and incorporating local events and activities to their content creation. This can include addressing local interests, highlighting community involvement, and showcasing unique facets of the regional area in their blog posts, articles, and social media marketing content.

What exactly are some effective SEO tactics for maximizing SERP visibility?

Some effective SEO tactics for maximizing SERP visibility include on-page optimization techniques like optimizing meta tags, headings, and URL structures, building high-quality backlinks from authoritative websites, creating engaging and shareable content, and optimizing website loading speed. These tactics help small companies rank higher on search engine results pages and attract more organic traffic.

Just how can small businesses build brand awareness with SEO?

Small organizations can build brand awareness with SEO by establishing brand authority through high-quality content creation, enhancing brand visibility through local SEO efforts, and attracting a loyal client base by consistently delivering value and meeting customer needs. SEO helps small businesses connect to their audience, increase brand recognition, and ultimately, grow their brand presence online.

Just how can small companies tailor their SEO methods for different business types?

Small companies can tailor their SEO methods for different business types by understanding industry-specific needs and analyzing competitors. This involves conducting thorough consumer research, identifying target keywords, and customizing SEO approaches depending on the unique requirements and goals in the specific business niche. Additionally, analyzing competitor strategies can provide valuable insights for optimizing SEO efforts.

How could small organizations leverage reviews and social proof in SEO?

Small organizations can leverage reviews and social proof in SEO by generating positive reviews from satisfied customers, answering reviews to show engagement and trustworthiness, and showcasing these reviews on their website along with other online platforms. Positive reviews and social proof not merely boost search engine rankings but in addition instill trust in potential customers, leading to increased conversions and business growth.

The reason why localizing SEO efforts important for small companies?

Localizing SEO efforts is very important for small companies because it enables them to target specific geographic areas and attract relevant local customers. This requires using geo-targeted keywords, optimizing local directories and listings, and tailoring website content to handle the unique needs and preferences in the local audience. By centering on local SEO, small companies can improve their visibility and competitiveness inside the local market.

How does image optimization impact SEO performance for small organizations?

Image optimization plays a significant role in improving SEO performance for small organizations. By optimizing images for webpages, including reducing file sizes and maintaining appropriate dimensions, small organizations can improve website loading times, enhance user experience, and improve their chances of ranking higher on search engine results pages. Additionally, utilizing relevant alt text and descriptive file names for images can further boost SEO visibility.

Exactly why is ensuring mobile responsiveness important for small business websites?

Ensuring mobile responsiveness for small business websites is vital because an increasing number of users access the internet through mobile devices. Mobile-friendly websites improve user experience, reduce bounce rates, and increase the chances of higher search engine rankings. Optimizing websites for mobile devices enhances the overall SEO performance for small businesses so it helps them attract and retain mobile users as prospective customers.